Responsibilities

• Strategic Leadership: Develop and implement a comprehensive search marketing strategy that aligns with client needs and industry best practices, ensuring Razorfish remains at the forefront of digital marketing.
• Performance Management: Monitor, analyze, and report on search campaign performance, providing executive-level insights and recommendations to enhance ROI and effectiveness.
• Innovative Culture: Foster a culture of innovation and experimentation within the search team, encouraging the adoption of the most effective technologies, including AI and automation, to improve efficiency and campaign outcomes.
• Client Relationship Management: Build and maintain relationships with key clients and stakeholders, serving as a trusted advisor to understand their objectives and deliver tailored search solutions.
• Cross-Functional Collaboration: Collaborate with other departments, including media, creative, and analytics, to ensure cohesive digital marketing strategies that integrate search with broader marketing efforts.
• Talent Development: Mentor and develop senior team members, providing guidance in their professional growth and encouraging a collaborative and high-performing team environment.
• Thought Leadership: Represent Razorfish at industry events, conferences, and webinars, sharing insights and contributing to the agency's reputation as a leading voice in search marketing.
• Business Development: Identify new business opportunities and collaborate with senior leadership to develop strategic proposals that expand service offerings and drive revenue growth.
• Trend Analysis: Stay updated on industry trends and shifts in consumer behavior, ensuring the search strategy evolves in response to market changes.