Responsibilities

• Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving results for both the agency and its clients.
• Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
• Guide the research process to uncover applicable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into effective omnichannel strategies and tactical executions.
• Foster client partnerships, being a senior advisor to enhance the agency's role as a trusted strategic partner and promoting the delivery of exceptional customer experiences.
• Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
• Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
• Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
• Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
• Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
• Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.

Requirements

• 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
• Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs.
• Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
• Experience with multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
• Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans.
• Experience managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Ability to influence and align cross-functional teams and senior stakeholders internally and externally.
• Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results.
• Grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
• Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.

Benefits

• Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.