Vice President, Omnichannel Strategy Director at Real Chemistry | New York City, NY | $150K/yr – $170K/yr

Real Chemistry

Vice President, Omnichannel Strategy Director

New York City, NY (Hybrid)

$150K/yr – $170K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the omnichannel strategy for healthcare clients, driving cross-channel plans, data-driven optimization, and robust measurement to deliver integrated brand outcomes.

Own end-to-end omnichannel planning and optimization across PESO to drive measurable client outcomes.
Lead data-driven activation and channel mix decisions with cross-functional collaboration and DEIB in mind.
Partner with Analytics & Insights to build measurement frameworks and continuously improve strategic imperatives.

Job Description

Responsibilities

The VP, Omnichannel Strategy Director, will unify and lead strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients’ strategic imperatives.
Design, develop and execute omnichannel strategies to build and reach target audiences, deliver measurable outcomes aligned with our clients’ strategic imperatives.
Drive insight-based initiatives that place the Agency at the forefront of media and technology in the healthcare sector, introducing new approaches to enhance client outcomes.
Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem.
Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including the use of co-creation workshops with clients and cross-functional teams.
Design and implement data-driven optimization strategies for all omnichannel campaigns, designed to activate human behaviors.
Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact.
Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact.
In partnership with our Analytics & Insights team, ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making.
Cultivate client relationships by serving as a trusted advisor, aligning their needs with customer insights, data, and strategic solutions that drive success.

Manage and mentor a team, fostering collaboration and encouraging innovative thinking.
Embed principles of Diversity, Equity, Inclusion, and Belonging (DEIB) into strategies and team culture.
Provide coaching, constructive feedback, and development opportunities aligned with agency leadership principles.
Foster a culture of collaboration, accountability, and continuous improvement.
Drive seamless interdepartmental collaboration and resource efficiency for integrated omnichannel solutions.
Contribute to new business efforts, identifying competitive differentiators and market opportunities. Engage in continuous learning to remain current with industry trends and emerging technology, sharing insights to drive innovation within the agency and for our client benefit.
This position is a perfect fit for you if: You are adaptable, resilient, and OK with adjusting and growing your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
You are highly organized self-starter, able to work independently and under tight deadlines.

Requirements

8-10 years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment
Proven digital marketing, omnichannel expertise, and hands-on experience across multiple channels, including digital, social, programmatic, and traditional media
Demonstrated ability to lead and inspire cross-functional teams in a remote work environment
Strong analytical, organizational, and problem-solving skills, with a track record of data-driven optimization
Strong communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively

Nice to Have

Ability to develop and execute forward-looking strategies that align with client goals and agency objectives.
Proficiency in interpreting complex data to drive campaign optimization and strategic adjustments, with a focus on achieving measurable results.
Exceptional leadership skills to guide, inspire, and develop cross-functional teams, fostering a collaborative environment and driving high performance.

Benefits

Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future.
Mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.

Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001

New York, New York, USA

2.5K employees (648 in marketing)

www.realchemistry.com

44% recommend to a friend

44% CEO approval