Vice President, Media Strategy

New York, USA (Hybrid)

$149K/yr – $215K/yrSenior Level10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead media strategy and client-focused planning for a senior team, driving data-informed recommendations and learning agendas.

  • Own development and delivery of media strategy and learning agendas
  • Must-have: 10+ years in media planning/strategy with progressive responsibility and 5+ years in management
  • Standout: leadership of client relationships and cross-functional collaboration across analytics, investment, and discipline partners

Job Description

Responsibilities

  • Lead and manage media strategy development and planning to achieve campaign and business objectives
  • Ensure team delivers sound strategic media recommendations based on a clear understanding of brand objectives, supported by data and insights
  • Ensure strategic integrity across all paid media deliverables to client
  • Work with analytics and research teams to identify/apply learnings and develop learning agendas
  • Collaborate with investment teams to ensure tactical strategies and recommendations deliver against media and marketing strategies and objectives
  • Be a leader who builds solid and positive relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team, and works collaboratively with discipline partners
  • Apply experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
  • Proactively write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Strong problem solving and critical thinking skills to achieve client business and marketing goals, but internal process enhancements

Requirements

  • 10+ years of experience in media planning/strategy with progressive levels of responsibility
  • 5+ years of previous management experience
  • Ability to strategically plan campaigns to align with clients strategic goals and KPIs
  • Experience across all media types, with performance experience is a plus
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership ability to drive team to deliver results

Benefits

  • The best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Starcom logo

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936
Chicago, Illinois, USA
6.1K employees (2,084 in marketing)
66% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
20.1K
Traffic Source Mix
Search
43.1%
Direct
41.6%
Referral
9.1%
Social
4.6%
Paid
1.1%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
1,983 (33% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$57.1M
Last Raise
$43.2M
Series A, 1 months ago

Funding History

  • Feb 2026
    Series A • $43.2M
  • Aug 2025
    Series A
  • May 2025
    Series A • $13.9M

Recent News