Vice President, Media Strategy

New York, USA (Hybrid)

$136K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive high-visibility earned media programs and executive storytelling as a VP of Earned Media, guiding strategy, outreach, and thought leadership.

  • Own and lead high-impact earned media programs from strategy to outreach.
  • 8–10+ years in media relations with B2B/tech/professional services focus.
  • Strong focus on thought leadership, executive visibility, and GEO-enabled media strategy.

Job Description

Responsibilities

  • Drive high-impact media programs , from strategic oversight to conducting direct media outreach.
  • Lead corporate storytelling including complex business milestones like earnings reports, executive visibility, and robust thought leadership programs.
  • Act as a senior media counselor , providing proactive and reactive strategic advice to clients during urgent media issues or response statements.
  • Media train and advise executives , helping them navigate the modern media landscape and inspiring confidence through exceptional communication skills.
  • Pioneer "New Media" strategies , bringing a deep interest in platforms like Substack, podcasts, and emerging digital formats.
  • Integrate Generative Engine Optimization (GEO) principles into media strategies to ensure brand visibility within LLMs and AI-generated search results.
  • Maintain and expand top-tier connections across print and broadcast media, specifically within morning, daytime, and business segments.
  • Upskill the agency by participating in the Media Connectors Group and account teams as well as imprinting on training programs to develop junior talent into skilled media practitioners.
  • Vet and strengthen planning ideas across the agency and with account teams to ensure they deliver tangible earned results.
  • Lead media strategy in new business pitches , providing expert counsel on media relations tactics that drive agency success.

Requirements

  • Experience: 8–10+ years of related professional experience with a focus on media relations.
  • Technical Proficiency: Proficiency with media monitoring and SEO/GEO tools such as Cision, Meltwater, Ahrefs, or Semrush.
  • Corporate Expertise: Experience earning thought leadership in top-tier and industry trades, particularly for B2B, technology, or professional services.
  • Storytelling Skills: The ability to take complex, technical material and make it compelling for media.
  • Mindset: A curious, solution-oriented, and collaborative approach with an insatiable intellectual curiosity.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3