Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with Upserve's growth objectives.
• Drive customer acquisition across payment processing, restaurant technology solutions, and embedded financial products.
• Build integrated marketing programs that increase qualified pipeline, merchant acquisition, customer retention, and lifetime value.
• Establish annual marketing plans, budgets, and measurable performance goals.
• Own marketing-generated pipeline and contribution to new customer acquisition.
• Optimize multi-channel campaigns across digital, content, email, events, partnerships, referral programs, and field marketing.
• Improve conversion rates throughout the marketing and sales funnel.
• Partner closely with Sales to maximize lead quality, speed-to-lead, and revenue conversion.
• Lead product positioning, messaging, competitive intelligence, pricing support, and go-to-market strategies.
• Launch new products and enhancements that drive merchant adoption and revenue growth.

Requirements

• 12+ years of progressive B2B marketing leadership experience.
• 5+ years leading high-performing marketing teams at the director level or above.
• Demonstrated success driving growth within SaaS, fintech, payments, restaurant technology, or financial services organizations.
• Proven experience building demand generation programs that deliver measurable pipeline and revenue growth.
• Strong expertise in digital marketing, lifecycle marketing, product marketing, marketing analytics, and CRM platforms.
• Experience managing multi-million-dollar marketing budgets.
• Exceptional leadership, communication, and executive presentation skills.

Preferred

• Experience serving SMB customers, particularly restaurants or hospitality businesses.
• Experience marketing embedded finance, payment processing, lending, or merchant cash advance products.
• MBA or equivalent advanced business experience.