Vice President, Marketing Strategy – Private Label Captive Finance

New York, USA (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing strategy and cross‑team execution for Chase Auto, aligning partner programs with KPI targets.

  • Must-have: 7+ years in marketing with direct-to-consumer and digital cross-channel campaigns.
  • Standout: Governance, budgeting, and executive-ready reporting across a matrixed org.

Job Description

Responsibilities

  • Develop cohesive, data-backed integrated marketing plans that amplify and complement OEM partner programs and deliver against defined KPIs.
  • Coordinate with internal stakeholders (including Campaign Management, Data & Analytics, Audience Development, Creative, Experiential, Legal)Align with teams across a matrixed marketing organization to clearly communicate and implement marketing vision. Often requiring the ability to influence stakeholder buy-in without direct authority
  • Collaborate with internal stakeholders within other JPMorganChase lines of business to support partner’s engagement (e.g. Private Banking, Wealth Management, Card, etc.)
  • Support development of creative assets and targeting/touch strategy; use ongoing results to recommend optimizations.
  • Drive thought leadership with new tactics and capabilities across media, social, and search.
  • Ensure consistent messaging and cadence across customer touchpoints, including servicing and lease-end communications.
  • Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.
  • Lead internal governance and compliance processes (e.g., business cases, change requests) through in-house tools such as Optima and AdTrax; provide executive-ready reporting on progress and performance.

Requirements

  • A Bachelor\'s Degree is required.
  • 7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns.
  • Marketing functional, technical and operational knowledge important
  • Experience creating and driving operational process with an attention to detail and passion for flawless execution
  • Exceptional communication and executive presence
  • Ability to work independently as well as lead cross-functional teams
  • Strong project management, multi-tasking and leadership skills

Preferred

  • Course work in marketing or project management is a plus.
  • Automotive industry experience is a plus.

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

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