Responsibilities

• Identify, prioritize, and lead the development of new organic growth opportunities that drive customer acquisition and business growth.
• Define and drive a holistic acquisition personalization strategy, connecting audiences, channels, and customer experiences to deliver more relevant, higher-converting acquisition journeys.
• Develop business cases, strategic recommendations, and growth roadmaps for emerging acquisition opportunities, informed by customer, market, competitive, and industry trends.
• Evaluate acquisition funnel performance and customer behavior across journeys, channels, and stages to identify friction points, gaps, and opportunities to improve conversion.
• Develop strategies that orchestrate how acquisition channels, customer experiences, and marketing capabilities work together to drive stronger, more efficient outcomes.
• Set acquisition priorities for product builds and partner closely with the Personalization and Insights (P&I) team on data features and capabilities, translating them into personalized acquisition strategies and measurable outcomes.
• Synthesize insights across customer behavior, performance, business results, and emerging trends to surface growth opportunities and build frameworks that support prioritization.
• Influence investment decisions and strategic priorities through data-driven business cases and recommendations.
• Advance AI adoption across Consumer Bank Marketing by identifying high-value use cases, evaluating emerging capabilities with partner teams, and championing new ways of working that improve productivity and decision-making.
• Lead complex, cross-functional strategic initiatives end-to-end in a highly matrixed environment, aligning senior stakeholders and presenting recommendations to leadership to drive decisions and secure investment.

Requirements

• 7+ years of experience in marketing, growth strategy, digital strategy, customer acquisition, management consulting, product marketing, or a related field.
• Proven track record developing growth strategies, business cases, and executive-level recommendations that drive measurable business results.
• Experience leading complex cross-functional initiatives and influencing outcomes across large organizations.
• Strong strategic thinking and problem-solving skills, with the ability to connect information from multiple sources, evaluate tradeoffs, and translate insights into actionable recommendations.
• Demonstrated ability to leverage data and insights to guide decision-making, prioritize investments, and influence strategy.
• Strong communication and presentation skills, including experience presenting to senior leadership.
• Comfortable navigating ambiguity and creating structure around complex business challenges.
• Demonstrated interest in emerging technologies and practical applications of AI to improve business outcomes, team effectiveness, and customer experiences.

Preferred

• Experience with growth strategy, customer acquisition, funnel optimization, channel optimization, customer experience strategy, or innovation initiatives, including identifying and developing new business opportunities or growth programs.
• Experience influencing strategic roadmaps within highly matrixed organizations.
• Experience helping teams adopt new tools, technologies, or ways of working.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.