Responsibilities

• The successful Vice President of Marketing will: Build a sophisticated, comprehensive marketing strategy from the ground up.
• Create the process and programs and implement the appropriate infrastructure and technology to support pipeline generation, sales enable and scalable growth.
• Enable marketing to serve as a meaningful driver of pipeline growth and sales productivity.
• Support Sentinel in demonstrating a more refined market messaging and higher-quality commercial materials.
• Expand Sentinel’s digital and demand generation capabilities in ways that are measurable, practical, and aligned with the company’s growth priorities
• Provide Leadership with increased visibility into marketing’s contribution to overall performance.
• Digital Marketing & Demand Generation: Develop and execute digital marketing strategies to support business development, pipeline growth, and account expansion.
• Oversee programs including: Email marketing and campaigns
• Search engine optimization (SEO) and search marketing

Requirements

• Bachelor’s degree in marketing, business administration, or related field required. An MBA or advanced degree is a plus.
• Minimum of 10 years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Proven experience building or significantly expanding marketing capabilities in a growth-oriented B2B business, ideally in the managed service provider, IT, or SaaS industries.
• Experience working effectively in a sales-led, entrepreneurial environment.
• Strong track record in demand generation, sales enablement, and marketing analytics.
• Comfortable operating as both a strategic leader and hands-on builder: A leader with the ability to inspire and motivate a team, as well as execute the work itself.
• Strong understanding of digital marketing strategies, tools, and platforms.
• Experience managing a large marketing budget and achieving measurable results.
• Exceptional leadership, team building, and people-management skills.
• Excellent written and verbal communication skills.

Preferred

• An MBA or advanced degree is a plus.