Responsibilities

• Develop and execute comprehensive marketing and media strategies that support NYC Tourism’s mission, brand objectives, and organizational priorities.
• Partner with the Chief Marketing Officer to establish strategic marketing priorities, identify growth opportunities, and drive execution of key initiatives.
• Provide leadership and oversight of the Marketing & Media Department budgets, including forecasting, resource allocation, agency spend, reconciliations, and ongoing financial management.
• Mentor and support team members while fostering a culture of collaboration, innovation, and accountability.
• Lead and manage the Marketing & Media team, providing day to day guidance to keep priorities on track and maintain high-quality execution across the department.
• Drive integrated collaboration across disciplines, including marketing, media, creative, research & analytics, global communications, digital, partnerships, and external agencies.
• Develop and maintain strong relationships with internal stakeholders, agency partners, media organizations, and external partners to maximize marketing impact.
• Provide strategic counsel to the CMO and senior marketing leaders on campaign performance, operational efficiencies, market opportunities, and emerging trends.
• Prepare and present executive-level presentations, reports, strategic updates, and materials for senior leadership meetings as needed alongside the CMO
• Establish processes and frameworks to improve departmental effectiveness, accountability, communication, and alignment across teams.

Requirements

• Bachelor’s Degree (B.A.) required; advanced degree preferred.
• 10+ years of progressive experience in marketing, media, and/or consumer promotions
• Agency-side experience is a plus
• Previous experience working closely with C-suite executives or senior leadership teams required
• Demonstrated success developing and executing integrated marketing and media strategies.
• Exceptional leadership skills with the ability to influence, motivate, and collaborate with individuals at all levels of an organization.
• Strong executive presence, with the credibility and polish to represent the organization confidently with senior leadership, board members, and external partners.
• Excellent verbal and written communication skills with the ability to present complex strategies and ideas clearly and effectively.
• Strong analytical and problem-solving skills with the ability to synthesize information, identify opportunities, and drive informed decision-making.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.

Benefits

• Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.
• Generous Time Off: PTO days and sick time.
• Holidays: up to 12 paid company holidays, plus extended Winter Break.
• Floating Holiday: 1 per year, front-loaded.
• Healthcare: Premium medical, dental, and vision plans, plus HRA and DCA.
• Retirement & Development: Retirement savings plan and professional development opportunities.
• Perks: Quarterly cell phone credit to subsidize your plan and monthly transit/commuter allowance.