Responsibilities

• Develop and lead the implementation of a comprehensive marketing and communications strategy.
• Oversee the creation of high-quality, mission-aligned content across formats (print, digital, video, social) that is both intellectually substantive and emotionally resonant.
• Collaborate with leadership team members and across all departments to provide support and promote synergy within the organization.
• Regularly assess departmental performance and provide strategic guidance to ensure alignment with the museum’s mission and values.
• Stay informed of current trends in marketing, advertising, and customer experience.
• Serve as the primary copywriter for internal and external communications.
• Provide staff with tools and regular training to ensure consistency in communications and use of the OCM brand across the organization, including elevator pitch, key messaging, brand guidelines, style guide, and clear approval processes.
• Lead a comprehensive audience growth strategy that expands and deepens engagement with guests, members, donors, community partners, and influencers.
• Conduct and apply audience research (guest sentiment, member and donor perceptions, segmentation, message testing) to shape narrative, campaigns, and content.
• Partner with Development to support donor marketing, including acquisition, retention, stewardship communications, and trend analysis.

Requirements

• Exceptional writing and editorial skills, with demonstrated ability to translate complex ideas and data, into clear, compelling narratives for diverse audiences.
• Deep understanding of digital strategy, website management, social platforms, adjacent tools, and analytics.
• Proven ability to operate at an executive and board level with discretion and sound judgment in high-stakes situations.
• Strong analytical skills with the ability to understand key audiences, identify motivations, and translate insights into compelling messaging and measurable outcomes.
• Demonstrated brand leadership, maintaining a consistent voice while keeping the brand current and credible.
• Demonstrated ability to partner with fundraising/development teams to support donor engagement, stewardship, and growth through effective communications and marketing.
• Experience at an organization with diverse revenue streams, particularly a membership-based organization.
• Experience creating high-credibility content (impact reports, annual appeals, campaign materials) for guests, caregivers, donors, and partners.
• Bachelor’s degree in communications, marketing, journalism, public affairs, or a related field strongly preferred; equivalent experience considered.
• Minimum 5 years of leadership experience in strategic communications, marketing, or public relations; nonprofit or education-sector experience strongly preferred.

Benefits

• plus benefits