Vice President, Marketing & Communications at BNY Mellon | New York City, NY | $69K/yr – $177K/yr

BNY Mellon

Vice President, Marketing & Communications

New York City, NY (On-site)

$69K/yr – $177K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the cross-functional wealth marketing engine for UHNW audiences, turning research into targeted campaigns that yield SQLs and grow AUM across private banking and wealth-management channels.

Growth ownership: Plan and optimize campaigns with stakeholders to drive SQLs and AUM growth.
Content and channels: Curate high-performing content and test formats and channels to lift engagement.
Collaboration and delivery: Align timelines with partners and ensure on-schedule execution.

Job Description

Responsibilities

Support the planning and execution of strategic and always-on BNY Wealth marketing campaigns focused on investment management and wealth planning for ultra-high-net-worth, family office and institutional client segments.
Develop and execute strategic and measurable marketing programs that help drive sales qualified leads (SQLs), support assets under management growth, improve prospecting program effectiveness, and increase content engagement.
Manage client experience/lead gen initiatives, such as the ongoing Thank You Program.
Support BNY Investments & Wealth budget management and other key initiatives.
Apply a client-needs-based approach to marketing, helping identify effective campaign opportunities and contributing to commercial outcomes through relevant, high-performing content.
Partner with colleagues, business stakeholders and external partners to help ensure programs align with business priorities and strategic objectives.
Monitor market trends and the competitive landscape, and provide insights and recommendations to help differentiate the firm’s offerings.
Support the Wealth Content Director and Product Marketing leads in curating content for the public wealth management website, helping ensure content remains timely, relevant and aligned to key themes.
Track campaign performance and contribute ideas for optimization, including testing new formats, channels, and approaches to improve engagement and results.
Help manage timelines, approvals, and cross-functional coordination to ensure campaigns are delivered accurately and on schedule.

Requirements

Bachelor’s degree or equivalent combination of education and experience required.
5–7 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
Familiarity with wealth management and private banking clients, with knowledge of ultra-high-net-worth audiences

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY Mellon

BNY Mellon is a global leading investment management and investment services institution headquartered in New York, United States. Its history dates back to 1784, making it one of the oldest banks in U.S. history. The company primarily provides asset custody, investment management, clearing and settlement, liquidity management, and financial technology solutions to institutional investors, corporations, governments, and high-net-worth clients. As one of the world’s largest asset custody banks, BNY Mellon plays a critical role in safeguarding assets, improving market efficiency, and advancing financial infrastructure, with a business network covering major global financial markets.

Founded in 2007

19 employees

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