Responsibilities

• Lead the development and execution of a comprehensive outbound marketing strategy, including brand awareness, lead generation, digital marketing, social media, advertising, and campaign management.
• Serve as the organization’s primary brand steward — ensuring consistency, clarity, and impact across all customer- and public-facing messaging.
• Develop and oversee internal communication strategies that foster employee engagement, celebrate our culture, and support organizational alignment.
• Direct internal platforms and employee engagement initiatives, including company newsletters, leadership messaging, town halls, employee recognition programs, and social sharing tools.
• Oversee recruitment advertising and employer branding strategies in partnership with the Talent Acquisition team.
• Provide communication support for major talent initiatives, including hiring campaigns, regional recruitment pushes, and employee value proposition (EVP) refinement.
• Lead storytelling efforts across all channels to amplify impact, promote employee stories, and engage diverse audiences.
• Manage all media and public relations functions, including relationship building with journalists, media outlets, and PR firms.
• Own and maintain a crisis communications strategy and act as the company’s spokesperson when necessary.
• Write and edit high-quality content across a variety of formats, including executive messaging, speeches, op-eds, video scripts, media responses, press releases, and marketing materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration or related field required; advanced degree preferred.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role managing teams and cross-functional initiatives.
• Demonstrated success developing and executing integrated marketing and communications strategies.
• Experience overseeing digital marketing, PR/media relations, brand strategy, and internal communications.
• Proven success leading teams, driving organizational change, and managing agency/vendor partnerships.
• Exceptional writing, editing, and presentation skills with a strong understanding of audience segmentation and tone.
• Experience in crisis communication and serving as an organizational spokesperson or senior media contact.
• Strong understanding of digital platforms, SEO, Google Analytics, paid media, and CRM tools.
• Data-driven mindset with the ability to track, interpret, and act on campaign performance metrics.
• Comfortable working across departments and advising C-level leaders on communications strategy.

Preferred

• Advanced degree preferred
• Experience in high-growth or mission-driven organizations preferred
• Advanced degree preferred