Vice President, Integrated Strategy

Santa Monica, CA (On-site)

$155K/yr – $185K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate healthcare brand strategy across multiple brands, uniting data-driven insights, strategic storytelling, and cross-office collaboration to win client engagements and elevate strategic craft.

  • Strategy Development: Architect brand, creative, and omnichannel plans that tie to business outcomes.
  • Leadership & Collaboration: Guide senior strategists, mentor leaders, and partner with other departments to drive client value.
  • Capability & Process: Establish best practices, enable cross-office adoption, and scale strategic impact.

Job Description

Responsibilities

  • Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
  • Architect and oversee the development of brand, creative, communications, and omnichannel strategies
  • Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
  • Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work
  • Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
  • Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
  • Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
  • Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)
  • Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
  • Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth

Requirements

  • Experience: 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years within a healthcare advertising agency
  • Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
  • Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
  • Strategic Craft: Mastery of a wide range of strategic tools and frameworks(e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
  • Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
  • Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus

Preferred

  • Advanced degree (MBA, MS) in relevant field is a plus

Benefits

  • Health benefits to include Medical, Dental and Vision
  • Company match 401k
  • flexible paid time off (PTO) and sick time.
  • Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.
GSW, powered by Syneos Health logo

GSW, powered by Syneos Health

GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.

Founded in 1977
Westerville, Ohio, USA
313 employees (121 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
45.1%
Direct
35%
Referral
5%
Social
13.7%
Paid
1.2%

Headcount Trend

Current headcount: ~313

Marketing Team

Marketing Team Size
68 (22% of company)
Marketing Roles Posted (Last 30 Days)
4