Responsibilities

• Own Our Paid Acquisition Partnerships
• Build a Brand Ambassador Army From Zero
• Drive Organic Growth Across Every Channel
• Plan and execute channel strategy around NFL seasonality, our biggest growth window of the year
• Design, launch, and scale a brand ambassador program from nothing: structure, incentives, recruitment, onboarding, and management
• Recruit creators, community leaders, and passionate members who can authentically represent an education-first betting research brand
• Build the tracking and attribution infrastructure to measure ambassador-driven growth
• Turn our most engaged subscribers into our loudest advocates
• Own organic growth strategy across SEO, YouTube, social, community, email, and app store presence
• Partner with our founder on content strategy, including our daily YouTube show and podcast properties

Requirements

• 6+ years in growth, performance marketing, or user acquisition
• at least 2 years leading growth at a consumer subscription or mobile app company
• Experience managing external agencies and vendor relationships with real accountability
• you have built a community, ambassador, affiliate, or creator program from scratch
• Deep fluency in CAC, LTV, payback period, ROAS, cohort retention, and subscription funnel metrics
• Strong organic instincts: you understand SEO, social, YouTube, and community-led growth, and you know which levers matter
• Comfortable in a fast-moving early-stage environment where you write the playbook instead of following one

Preferred

• Sports betting, fantasy sports, or sports media experience strongly preferred
• experience navigating growth in a regulated or compliance-sensitive category

Benefits

• Fully remote role with a distributed-first culture
• Early-stage equity
• A direct seat at the table with the founder as we scale past $1M ARR