Vice President, Group Manager OR Senior Vice President - Earned Media at M Booth | New York, USA | $166K/yr – $205K/yr

M Booth

Vice President, Group Manager OR Senior Vice President - Earned Media

New York, USA (On-site)

$166K/yr – $205K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive high-impact media strategy for marquee brands with a senior advisory scope, integrating GEO/AI insights into earned media and leadership across client portfolios.

Own integrated media strategy and executive-level storytelling for a portfolio of brands.
Must-have: 12-17+ years leading media relations with data-driven tool proficiency (Cision/Meltwater/Ahrefs/SEMrush).
Standout: GEO integration and cross-brand leadership with mentoring across agency teams.

Job Description

Responsibilities

Lead media strategy for multiple marquee consumer/lifestyle and corporate client brands reviewing and strengthening media strategies, refining angles, and helping develop ideas that drive coverage and feature stories with key message pull-through.
Develop earned media strategies in a rapidly evolving digital landscape. In this role, you will do more than just secure top-tier press coverage; you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence.
Demonstrate executive presence while serving as a trusted advisor to clients and colleagues, inspiring confidence through strategic counsel and exceptional communication skills
As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies, ensuring efforts generate high-quality, authoritative, and fact-dense coverage that impacts brand visibility in LLMs
Operationalize and organize centralized portfolio media approach and always-on scale of efficiency, sharing and reapplying resources, pitching efforts, calendars, cadence across brands.
Help set and align achievable and stretch media KPIs, including real-time pivots and course-corrections based on changing media landscape.
Actively monitor for media and macro trends as well as category shifts that could serve a major portfolio of CPG, consumer, lifestyle and b2b brands, including opportunistic culture-jacking moments in time for brand insertion and relevance.
Provide proactive and reactive senior strategic media counsel to clients, including urgent media issues or response statements.
Comfortably move across consumer and corporate clients and teams to ask sharp questions and gather critical insights for storytelling
Lead media strategy in new business pitches, providing expert counsel on media relations strategies, and fostering innovative approaches to drive client and agency success.

Requirements

Bachelor’s Degree.
12 -17+ years of related professional experience.
Deep experience leading media relations teams and driving coverage across portfolio clients with multiple brands.
Data-Driven: Proficiency with media monitoring and SEO/GEO tools (e.g., Cision, Meltwater, Ahrefs, Semrush, or emerging AI-tracking software).
Sound creative and strategic media counsel and presentations to executives and building credibility with senior-level client contacts.
Think strategically, creatively, and holistically about media programs.
Deep experience in developing integrated media strategies and selling those strategies to current and prospective clients.

Preferred

Experience as a media lead in new business pitches is preferred.

Benefits

A workplace that’s alive with courage, ideas, respect and humanity.
Professional growth and development programs to help advance your career.
Comprehensive health care and wellness plans for your entire family.
A 401(k) Savings Plan and Flexible Spending Accounts.
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits.

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval