Responsibilities

• Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
• Lead the creation, planning, and execution of PR initiatives that align with the company’s values and goals, overseeing coordination with licensees and PR agencies.
• Lead the strategic planning and execution of Collection and fashion shows.
• Oversee the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
• Build and nurture senior-level relationships with top-tier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
• Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
• Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
• Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
• Oversee the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
• Monitor industry trends and competitor activities to identify opportunities for enhancing PR initiatives.
• Support crisis communication efforts, ensuring the company's reputation is protected and messaging is consistent during challenging situations.