Responsibilities

• Lead a unified global omnichannel marketing strategy spanning awareness, consideration, conversion, retention, and loyalty.
• Ensure seamless integration across paid media, owned channels, and on-platform experiences.
• Advance audience-first strategies that drive relevance, efficiency, and lifetime value.
• Guide global paid media strategy across channels including search, paid social, display, video, affiliate, and emerging AI platforms.
• Lead full-funnel planning, activation, and optimization in partnership with continent marketing teams.
• Ensure media investments balance performance rigor with long-term brand-building objectives.
• Partner with marketing strategy and data & analytics teams to monitor the performance of omnichannel marketing efforts to achieve brand and business KPIs.
• Monitor spend and performance results to ensure each channel delivers against enterprise targets and KPIs.
• Oversee all owned direct channels including email, SMS, and mobile app to strengthen enrollment, contactability, mobile app downloads, member engagement, and point-based transactions.
• Lead global loyalty, promo, and lifecycle marketing strategies that deepen engagement and increase customer lifetime value.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing, Media, Data, Analytics or related major.
• 12+ years of experience leading global omnichannel, paid media, or performance marketing for a large-scale global consumer portfolio brand.
• Deep expertise in paid media, CRM, email, loyalty, and lifecycle marketing.
• Experience in leveraging AI and agentic tools to drive efficiency across platforms and investments.
• Proven experience managing large global media budgets and driving ROI.
• Strong understanding of marketing technology, data, and audience strategy.
• Experience leading agency relationships and complex vendor ecosystems.
• Ability to balance strategic vision with operational execution.
• Collaborative leadership style with the ability to influence across regions and functions.

Preferred

• Master’s degree preferred.
• Experience in travel and hospitality a plus.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.