Vice President, Global Marketing and Communications

Westminster, CO (On-site)

$150K/yr – $190K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Lead global Marketing & Communications to align branding and demand generation across Swisslog Healthcare while partnering with Sales, Service and Product groups.

  • Provide leadership across Marketing & Communications and drive cross-functional collaboration
  • 12+ years of global digital marketing, product marketing and demand generation experience
  • Healthcare market understanding and cross-department stakeholder alignment as standout signals

Job Description

Responsibilities

  • Provide leadership across Marketing & Communications, driving effective collaboration with Sales, Service and Product Groups
  • Translate business priorities into coherent branding and go-to-market strategies across products, verticals and regions, in close alignment with key stakeholders
  • Define and implement positioning and messaging across all communications, ensuring alignment with business objective, timelines and budgets
  • Deliver high quality marketing outputs across digital, content, advertising and communications
  • Lead and develop the Marketing & Communications function, building capability and ensuring strong delivery across the team
  • Partner with Sales & Service to drive commercially focused campaigns across digital, brand, PR, product, content, and events
  • Drive global marketing alignment and execution, ensuring consistent market presence while enabling effective local activation
  • Lead the creation of targeted, relevant customer journey engagement strategies driving brand and product awareness, acquisition, conversion, retention and advocacy
  • Advocate for marketing best practices, innovation and success metrics and test strategies across the organization
  • Other duties as assigned

Requirements

  • 12 plus years’ experience with a strong understanding of digital marketing, communications, product marketing, marketing automation, content marketing, and demand generation
  • Proven experience in leading and developing high performing, global marketing teams
  • Experience across B2B and B2C environments
  • Able to plan and execute effectively while remaining adaptable to changing priorities
  • Strong collaborator, able to work effectively across functions and stakeholders
  • Ability to see the big picture, but focus on execution and results
  • Proven success working globally with stakeholders in multiple departments
  • Results-oriented, high-energy self-starter and able to operate independently
  • Excellent organizational skills, project management skills and ability to manage multiple, complex, and co-dependent projects
  • Able to create and follow plans, yet flexible enough to respond to change while balancing multiple priorities
  • Excellent communicator and effective presentation skills
  • Desirable but not Essential: Understanding of healthcare market and hospital operations
  • Master’s degree in marketing or related field

Preferred

  • Understanding of healthcare market and hospital operations
  • Master’s degree in marketing or related field

Benefits

  • We offer a comprehensive benefits package including medical / dental / vision insurance, tuition reimbursement, disability, 401k matching (up to 8%).
Swisslog Healthcare logo

Swisslog Healthcare

Swisslog Healthcare provides integrated medication supply chain solutions to hospitals and health systems to assist providers in treating patients across the continuum of care. Integrating transport and pharmacy automation, value-added services, and intelligent software, Swisslog Healthcare enables healthcare providers to respond to patient’s needs quickly and with greater accuracy. The company minimizes many sources of operational waste, so providers achieve higher levels of productivity to impact the well-being of patients in positive ways.

Founded in 2018
CHE
830 employees (33 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
36%
Direct
43.2%
Referral
12.2%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~830

Marketing Team

Marketing Team Size
18 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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