Responsibilities

• Lead an integrated, data-driven marketing and communications function that advances enrollment outcomes, strengthens NYU’s global reputation, supports student success, and ensures a cohesive experience for students and families from prospect through enrollment and beyond.
• Provide strategic leadership for undergraduate enrollment marketing across NYU’s global campuses and programs, while offering advisory and analytic support for graduate and professional enrollment.
• Lead strategy development and execution in alignment with the Senior Vice President for Global Enrollment, Student Success, and Institutional Positioning.
• Oversee a team of roughly 25 FTEs with three direct reports.
• Partner with Admissions, Student Success, Development and Alumni Relations, and Central Communications to align enrollment marketing and communications efforts.
• Shape NYU’s global story, market position, and enrollment and student success mission.

Requirements

• Required Education: Master’s Degree in Higher Education Administration, Business Administration, Marketing, or related field.
• Preferred Education: Doctoral Degree in a related area
• Required Experience: 10+ years progressive leadership experience in enrollment marketing, communications, or strategic positioning within higher education or a related field.
• Must include demonstrated expertise in undergraduate and graduate enrollment marketing and funnel development; experience serving as a strategist for rankings and institutional positioning; and demonstrated success in cross-functional leadership and building collaborative partnerships across complex organizations.
• Required Skills, Knowledge and Abilities: Proven success using data, market research, benchmarking, and competitive analysis to drive enrollment strategy and outcomes.
• Strong understanding of global higher education markets, enrollment trends, and student/parent decision-making.
• Exceptional storytelling and communication skills, with the ability to elevate institutional distinctiveness through narrative and data.
• Strategic Insight: Ability to translate market research and data into forward-looking enrollment strategies.
• Storytelling: Skilled at crafting compelling, distinctive narratives that elevate NYU’s brand.
• Collaborative Leadership: Strong record of building partnerships and leading across organizational boundaries.
• Analytical Acumen: Expertise in benchmarking, rankings, ROI analysis, and data-driven decision-making.
• Global Perspective: Ability to adapt strategies to diverse cultural and market contexts.
• Innovation and Adaptability: Skilled at balancing long-term strategy with hands-on execution in a fast-paced environment.