Responsibilities

• Practice building
• Build and own TMG and Greenbrier’s GEO and SEO methodology, scoring frameworks, and internal tooling;
• Lead end-to-end business development for GEO and SEO services, including lead generation, pipeline management, and deal closings;
• Develop repeatable workflows for auditing, optimizing, and measuring content performance across traditional search engines and all major AI search engines;
• Grow and manage a small team of GEO and SEO specialists over time; and
• Stay at the leading edge of how large language models and search engines retrieve, rank, and cite information, keyword and topical authority building and translate that into actionable practice.
• Client strategy & execution
• Serve as the primary GEO and SEO advisor and as point person for deliverables to a portfolio of clients across advocacy, corporate, and public affairs contexts;
• Create and/or audit client content and communications for search visibility, AI extractability, citation readiness, and entity visibility;
• Partner with communications and digital teams to translate GEO and SEO insights into revised messaging, content structures, and publishing strategies;

Requirements

• 10+ years of experience in SEO/GEO, content strategy, digital communications, or a related discipline, with meaningful recent focus on AI search and generative engine optimization;
• Deep understanding of how search engines and LLMs retrieve and cite information, and how content structure, authority signals, technical SEO factors, and entity clarity affect search and AI visibility;
• Experience building or managing internal tools, scoring frameworks, or structured workflows; comfort with a no-code or low-code build environment is a plus;
• Strong writing and communication skills, with the ability to translate technical GEO concepts for non-technical clients and colleagues;
• Experience advising clients or senior principals in a consulting, agency, or in-house communications environment;
• Demonstrated ability to manage projects and produce high-quality deliverables in a fast-paced environment with competing priorities; and
• Familiarity with the political, advocacy, and public affairs landscape is a plus but not required.

Benefits

• Healthcare (medical, dental, vision) for you and your family;
• Paid time off, federal holidays, and end-of-year break;
• Paid parental leave;
• Professional development budget;
• Gym and phone stipend; and
• 401K with employer match.