Responsibilities

• Regular interface with senior leadership for strategic planning and management of field goals and needs
• Partners with all internal leaders and strategic marketing and communications experts to support mission delivery in communities
• Drives communication and connectivity between home office and field leadership and marketing and communications staff
• Analyze enterprise-wide data to inform strategic recommendations for field execution
• Lead and manage territory marketing meetings comprised of field and home office marketing/communications staff
• Identifies and implements opportunities for chapter marketing growth and capacity building
• Identifies and implement opportunities for strategic marketing collaboration and partnerships across chapters and with home office marketing and communications teams
• Working with field marketing leaders to create plans that enable field staff and volunteers to maximize community marketing through effective volunteer recruitment and engagement and developing onboarding programs for both staff and volunteers.
• Drives the strategy and execution of a volunteer field marketing and communications model
• Provides input in messaging, toolkits and leads trainings in support of nationwide field marketing and communications activities
• Surfaces, scales and disseminates best practices from the field
• Develops and enforces policies that support the integrity of the Alzheimer’s Association brand throughout the Chapter network
• Responds to and problem-solves Chapter-level strategic, tactical and staffing challenges
• Fosters communication between chapters and home office staff
• Encourages marketing/communications best practices nationwide
• Lead crisis communications in local markets as necessary
• Participate in hiring of any marketing communications field lead positions
• Lead onboarding for marketing communications staff, as well as Chapter Executives as necessary
• Serves as a resource to field leadership
• Works with leadership to set and hold field marketing accountable for strategic goals and monitors, measures, evaluates and reports performance

Requirements

• Bachelor's degree in Marketing or a related field
• 15+ years of combined, progressive experience leading marketing / communications efforts at both the local and national level, including: leading advertising campaigns, implementing social marketing promotions, developing relationships with reporters and editors, consumer marketing implementation, project management, strategic planning
• Excellent creative problem solving, communications, presentation and interpersonal skills
• Ability to lead and motivate, especially with staff in matrix reporting relationships and influence without direct authority
• High degree of computer literacy
• Ability and willingness to travel up to 20%, including some overnight travel
• Ability and willingness to work occasional evenings/weekends as needed for the role

Preferred

• Strong background in marketing, earned media, paid media and consumer campaign development at both the local and national levels
• Strong background in volunteer marketing and communications recruitment and development.