Responsibilities

• Lead the development of social and influencer strategies that align with client business goals and connect earned, owned, paid and shared channels into one clear ecosystem
• Create social-first ideas and programs designed to travel across platforms, influencers, communities and earned media, helping brands move from content to conversation
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers and consumer shifts that can create opportunities for brands to show up with relevance
• Translate platform best practices, audience behaviors, content formats and algorithm shifts into smart client counsel, creative briefs and activation plans
• Identify emerging cultural conversations, consumer behaviors and platform trends, helping clients enter relevant conversations rather than simply react to them
• Lead the development and execution of innovative, results-oriented influencer and social programs that compel consumers to action and drive business results
• Identify the right mix of influencers, creators, platform-native talent, brand ambassadors and emerging voices to give ideas credibility, scale and cultural relevance
• Partner closely with earned media, creative, strategy, paid, analytics and client teams to create social-first ideas that are integrated, measurable and built to perform across the PESO ecosystem
• Stay current with social platforms, influencer marketing, AI-enabled discovery, emerging technologies and digital culture to proactively bring forward new opportunities for clients and teams
• Use data, analytics and platform performance to measure success, optimize campaigns in real time and connect social and influencer impact to conversation, influence, discovery and business outcomes

Requirements

• 8-10+ years of experience in digital, social, influencer marketing or communications within a consumer-focused agency or brand environment, and a B.A./B.S. in Public Relations, Communications, Marketing or a related discipline
• Digital native who lives and breathes social, with a strong understanding of how platforms, influencers, communities and content behaviors shape culture and consumer attention
• Deep understanding of the evolving influencer landscape, including celebrities, creators, social influencers, brand ambassadors, platform-native voices and emerging cultural voices
• Lead the integration of AI-powered discovery into social and influencer strategies, understanding how platforms, influencers, earned media and brand content influence visibility across search, LLMs and emerging consumer discovery behaviors
• Strong understanding of platform best practices across major and emerging social channels, with the ability to translate trends, formats and behaviors into strategic recommendations for brands.
• Proven ability to develop social-first and influencer-led ideas that travel across earned, owned, paid and shared channels and connect creativity to measurable impact
• Experience working with cross-discipline teams, including earned media, creative, strategy, paid media, analytics and partner agencies, to develop comprehensive integrated campaigns with social at the center
• Strong analytical skills and experience using social, influencer and digital analytics tools to evaluate performance, optimize activations and inform client counsel
• Proven experience leading teams and client programs with strong time management, leadership, mentoring, collaboration and client relationship skills
• Proven experience in the Consumer Brands space and a strong pulse on consumer culture, social trends and industry sector events