Marketing Manager (Remote)
Hire Feed
USA (Remote)
$20/hr - $45/hrIn-houseContractSenior level
3 hrs ago
Vice President of Digital Marketing
Reston, VA (Hybrid)
Salary Not AvailableSenior Level20+ years expFull time
Posted 3 months ago
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Job Summary
Drive digital marketing strategy and Martech leadership to grow homebuyer engagement for Stanley Martin Homes.
- Own and prioritize the digital marketing strategy, platforms, and budget.
- Must-have: 20+ years in digital marketing with leadership in corporate or agency settings.
- Standout: Salesforce/Marketing Cloud, SEO, and cross-market digital execution.
Job Description
Responsibilities
- Lead and manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization.
- Lead, manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
- Lead, manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products.
- Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
- Set a multi-year strategy to grow sales and homebuyer engagement digitally
- Communicate and inform key stakeholders on digital strategies effectiveness and practices that attract, engage, and convert new homebuyers inclusive of senior leadership, division leadership, sales leadership and marketing operations
- Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
- Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
- Manage digital marketing vendor relationships
- Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
Requirements
- BS degree in marketing, analytics, information technology and/or a related field
- MBA/Masters degree a plus
- 20+ years of digital experience rooted in digital marketing
- 10+ in leading a digital marketing team in a corporate and/or agency setting
- Digital advertising agency experience a plus
- Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
- Experience with website analytics tools
- Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in digital marketing
Benefits
- Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
- Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
- Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Continue your education with tuition and certification reimbursement
- Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
- Protect yourself from identity theft or travel mishaps with our no-cost coverage
- Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
- Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Stanley Martin Homes
Welcome to Stanley Martin Homes! At Stanley Martin Homes, we take pride in designing and building new homes. We have a passion for creating beautiful home exteriors, engineering money saving homes, designing functional floor plans, and providing outstanding customer service. In addition to building new homes and neighborhoods, we also have an important role to invest in and give back to the communities in which we do business. In focusing on these aspects, we feel that we have a positive impact on the lives of our customers, trade partners, and employees. Our four core values define how we build our business and our customers' homes: Our team makes a difference, we are homebuyer focused, we have a passion for excellence, and we do the right thing.It is because of our commitment to outstanding homes and our focus on corporate social responsibility as to why over 15,000 families have chosen to live in Stanley Martin communities throughout Northern Virginia, Maryland, Charlottesville, Richmond, Raleigh, Georgia, the Carolinas and Florida.
Traffic Signals
Monthly Visitors
132.7K
Monthly Google Ads Budget
$86.2K
Traffic Source Mix
Search
39.1%
Direct
46.5%
Referral
8.3%
Social
1.3%
Paid
4.6%
Headcount Trend
Current headcount: ~914
Marketing Team
Marketing Team Size
48 (5% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2
