Responsibilities

• Lead digital investment strategy and implementation for client accounts, with a primary focus on video activation (OTT, CTV, addressable, online video) and programmatic channels
• Develop and articulate advanced video targeting strategies that align audience data with premium video inventory to drive measurable client outcomes
• Serve as a strategic thought leader on the evolving digital video landscape, including emerging platforms, ad tech innovations, and audience-first planning approaches
• Oversee programmatic activation across display, video, social, and mobile, ensuring best-in-class execution and optimization
• Partner with Precision and PMX teams to integrate data-driven audience strategies, leveraging DSPs, CDPs, and DMPs to enhance targeting and performance
• Manage vendor and platform relationships to identify first-to-market video and programmatic opportunities that deliver on client business objectives
• Assume accountability for digital investment output, ensuring accurate and best-in-class planning recommendations across channel mix and budget allocation
• Craft knowledgeable and relevant POVs that assess media opportunities — particularly in the video and programmatic space — and place appropriate value
• Draw actionable insights from syndicated data, research tools (Nielsen, Comscore), and campaign analytics to inform strategic recommendations
• Create dynamic presentations that effectively communicate video strategy, programmatic performance, and investment rationale to clients

• Manage and mentor a team of digital investment professionals, driving continued growth in skills and knowledge across video, programmatic, and emerging channels
• Continuously identify opportunities to evolve how programmatic activation and advanced video strategies are adopted across Zenith
• Deliver thought leadership to clients and internal teams on the intersection of video, data, and technology

Requirements

• B.A. or B.S. in Marketing, Advertising, or related field; MBA preferred
• 10+ years of digital media buying/planning experience, with demonstrated expertise in video (OTT, CTV, addressable) and programmatic activation
• 5+ years of people management experience, with a track record of developing high-performing teams
• Deep understanding of the programmatic ecosystem including DSPs, CDPs, DMPs, and exchange-based media buying
• Strong knowledge of the OTT/CTV landscape, including platform capabilities, measurement frameworks, and audience targeting methodologies
• Experience planning and activating digital campaigns across both B2C and B2B verticals, with the ability to confidently present strategies to senior client stakeholders
• Programmatic marketing subject matter expertise with a strategic vision for how programmatic integrates into holistic digital investment plans
• Excellent interpersonal, verbal, written communication, and presentation skills
• Strong analytical, research, and quantitative skills with the ability to translate data into actionable strategy
• Advanced Excel and PowerPoint skills (formulas, v-lookups, pivot tables, conditional formatting)

• Experience with ad serving platforms, trafficking workflows, and campaign management tools (e.g., Prisma, DCM/Campaign Manager)
• Experience with research tools such as Nielsen and Comscore preferred
• Intelligent, entrepreneurial mindset with strong interpersonal skills and work ethic

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off