Responsibilities

• Designing, prototyping, and operationalizing AI agents that power CRM programs from signal interpretation to journey orchestration to client-ready demonstration.
• Designing CRM-ready AI agents that operate across data ingestion, signal normalization, decisioning logic, and activation triggers
• Translating CRM strategies into operational agent architectures that account for: Data latency, quality, and ownership
• Identity resolution and consent constraints
• Channel orchestration rules and suppression logic
• Integrating agent workflows into existing CRM stacks, including CDPs, journey orchestration tools, marketing clouds, and analytics platforms
• Partnering with platform and solution partners (e.g., CDP, identity, activation, analytics) to define where the agent layer sits—and how it interoperates
• Building or overseeing working agent prototypes that can plug into partner environments for pilots, POVs, or live programs
• Establishing operational guardrails: human‑in‑the‑loop checkpoints, QA frameworks, escalation paths, and monitoring
• Creating reusable agent patterns and operating models that teams can deploy consistently across clients and partners

Requirements

• 10+ years of experience in CRM strategy, marketing technology, data-driven programs, or adjacent fields
• Hands-on experience with LLM-based tools, agent frameworks, or AI orchestration platforms
• Strong understanding of CRM data models and lifecycle logic
• Ability to write clear, practical functional specifications for technical and non-technical partners
• Enough technical fluency to collaborate credibly with engineers (Python, JavaScript, APIs, or equivalent)
• A track record of shipping real artifacts, not just concepts
• You should be able to point to something tangible you’ve built with AI: a prototype, an internal tool, a deployed agent, or a working workflow.
• Has deep experience in CRM, lifecycle marketing, or marketing technology
• Understands segmentation logic, journey triggers, suppression rules, and channel orchestration
• Has spent the last 1–2 years actively building with LLMs, agents, or AI orchestration tools
• Is energized by ambiguity and moves quickly from concept to output
• Thinks in inputs, decisions, and outcomes, not features or channels
• Is comfortable being both strategic and hands-on, often in the same day
• You don’t need to come from a traditional agency background, but you do need to be able to operate in fast-paced, client-facing environments.

Preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances