Responsibilities

• Creator Strategy & Program Leadership: Lead creator marketing strategies that align with client objectives, audience insights and business priorities across a variety of consumer brands and campaigns
• Creator Partnerships & Campaign Execution: Oversee creator identification, vetting, negotiations, relationship management and campaign execution across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook and emerging channels.
• Paid Creator & Performance Strategy: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization and performance reporting.
• Content & Platform Innovation: Identify emerging platform trends, creator behaviors and content opportunities that help clients remain culturally relevant and drive stronger audience engagement.
• Client Leadership & Strategic Counsel: Serve as a senior advisor to clients, leading day-to-day relationships, presenting strategic recommendations and identifying opportunities to expand creator marketing programs.
• Team Leadership & Talent Development: Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work. Help guide staffing, utilization and professional development across the creator marketing team.
• Business Growth & Agency Leadership: Contribute to new business efforts, agency thought leadership and Zeno's Global Creator Center of Excellence while helping evolve the agency's creator marketing capabilities.

Requirements

• 10+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
• Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
• Experience integrating paid creator strategies, including creator whitelisting, paid social amplification and performance measurement.
• Strong understanding of creator marketing analytics and the ability to counsel clients on KPIs, measurement frameworks and business outcomes.
• Strong writing, storytelling and presentation skills, with experience developing strategic recommendations and client-ready presentations.
• Demonstrated success managing client relationships, leading integrated teams and navigating complex stakeholder environments.
• Experience managing budgets, account operations and multiple client engagements simultaneously.
• Proven leadership experience, including mentoring and developing team members.
• Experience contributing to business development efforts and leading new business workstreams.

Preferred

• Experience supporting ecommerce or social commerce campaigns.
• Experience developing B2B creator marketing programs.
• Experience working across integrated communications, paid media and digital marketing teams.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.