Vice President, Corporate and Product Public Relations (Americas)

Santa Clara, CA (Hybrid)

$280K/yr – $475K/yrSenior Level15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Americas PR agenda with integrated leadership across corporate and product storytelling, crisis and investor comms, and executive visibility in a regional AI-first context.

  • Lead Corporate and Product PR across the US, Canada, and LATAM to tie launches to business outcomes and market narratives.
  • Build a region-wide PR team, govern agencies, and set KPIs around share of voice, reputation, and impact.

Job Description

  • Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets.
  • Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence.
  • Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment.
  • Manage agency relationships across the region, including scope, performance, and budget.
  • Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
  • Experience in a Marcom function that embraced leadership across both the marketing and communications functions
  • Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
  • Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas.
  • Own regional financial communications including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal.
  • Manage issues and crisis communications with speed, poise, and rigor; maintain regional crisis playbooks and lead scenario planning.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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