Responsibilities

• Brand Management & Communications Strategy: Lead the development and execution of an integrated communications and marketing strategy that aligns divisions and units to build and protect the Augusta University brand and enhance outreach and engagement through earned, owned, and paid media.
• Assure that our marketing strategy and tactics are tightly integrated with internal communications, student recruitment, and media relations strategies and that they support the business objectives of AU and its affiliates.
• Internal Communications: Develop and implement a proactive internal communications program. Ensure it is sustained and substantive. Monitor campus issues regularly. Promote transparency and share timely information with students, faculty, staff, and support personnel, using all appropriate formats web, electronic, and other media.
• Foster a sense of shared purpose, strengthen shared governance, and build community. Guide internal stakeholders through transitions with clear, empathetic, and transparent communication.
• Build trust, reduce uncertainty, and support a unified institutional culture.
• Team Development: Recruit, develop, and retain highly motivated, talented team members who thrive in a fast-paced environment. Coach team to execute their communications, marketing, digital plans, and strategies to effectively represent the messaging maps, amplifying Augusta University's competitive advantages and increasing stakeholder engagement.
• Provide oversight, development, training, and constructive feedback to communicators assigned to the academic colleges and other divisions across campus.
• Assessment, Evaluation, and Stewardship: Evaluate the effectiveness of communications and marketing efforts across the university to ensure that planned objectives and metrics are attained.
• Routinely monitor vendor performance to ensure that contracted deliverables are obtained.
• Vigilantly measure performance and results to optimize return on the university's investment.
• Collaborative Partnerships: Form productive, collaborative partnerships with university leaders to develop and execute communications and marketing strategies and plans to advance the mission of Augusta University.
• Partner with senior leadership to ensure editorial and brand standards are reflected in all messaging on behalf of AU.
• Foster collaborative working relationships with University System of Georgia staff and AU administrators, faculty, staff, students, and community stakeholders.
• Serve on the Enrollment Planning Council, the Administrative Cabinet, and the President's Cabinet.
• Crisis Communication: Develop and implement crisis communications and continuity of operations plans.
• Collaborate with Critical Events Preparedness and Response (CEPaR) to ensure that we are prepared to respond to critical events.
• Develop and maintain drafts of messaging for likely and emerging scenarios.