Responsibilities

• Design and establish a purpose-built Brand team, including team structure, talent model, agency ecosystem, tools, and governance framework.
• Define the team’s operating model, establishing clear roles between in-house brand talent, embedded marketing partners, and external agencies.
• Develop scalable processes, standards, and workflows that enable consistent, high-quality brand execution across all functions and business units.
• Hire, mentor, support, coach, motivate, and develop world-class brand talent to maximize collective performance. Create an atmosphere for outstanding teamwork through clear expectations, frequent communication, and providing fair and consistent feedback. Foster a culture grounded in creative excellence, rigor, and innovation.
• Build and lead a brand governance framework that balances creative ambition with operational discipline, including setting standards for how TUSA makes brand decisions, approves work, and manages intellectual property.
• Introduce agile brand planning rhythms that enable brand strategy to evolve in real time while supporting long-term milestones (e.g., LA28).
• Embed brand thinking across functions, including Communications, Athlete Services, Commercial, and Digital and Experiences, ensuring alignment to a shared narrative and positioning.
• Establish measurement infrastructure (KPIs, dashboards, reporting, and feedback loops) that connects brand health metrics to commercial and philanthropic outcomes.
• Serve as the executive steward of the Team USA brand, including brand architecture, voice, visual identity, and narrative framework.
• Lead the strategic evolution of the master brand to increase relevance with younger, multicultural audiences while honoring the brand's Olympic and Paralympic legacy.

Requirements

• Bachelor’s degree in business, marketing, media, sport management, or a related field or equivalent work experience
• 15+ years of progressive marketing and brand leadership, with at least 5 years at the VP level or above in a complex, multi-stakeholder organization
• Demonstrated track record of building or transforming a brand function, including standing up a Center of Excellence, designing operating models, or leading organizational change
• Deep expertise building global brands with both commercial and purposeful/mission-driven dimensions, with proven ability to hold both philosophies simultaneously
• Experience delivering integrated marketing campaigns at scale across all major channels (digital, social, broadcast, experiential, influencer
• Demonstrated success supporting commercial revenue functions (sponsorship, licensing, or partnerships) through brand assets, platforms, and programs
• Experience managing large, complex organizations and significant marketing budgets with accountability for measurable outcomes
• Experience in sports, entertainment, media, or purpose-driven organizations preferred, where brand serves commercial and mission objectives concurrently
• Familiarity with the Olympic and Paralympic ecosystem, including USOPC and USOPP structures or global sporting event brand frameworks preferred
• Experience with brand governance at scale preferred, including managing brand marks, licensing frameworks, and partner co-branding across a complex stakeholder map

Benefits

• This position will be eligible for USOPC benefits. You can view a summary here.