Vice President, Brand Strategy

New York, USA (On-site)

$129K/yr – $207K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand strategy and integrated communications leadership for healthcare accounts.

  • Must-have: 10+ years in brand or marketing strategy with complex multi-stakeholder accounts, pharma/healthcare preferred.
  • Standout: Proven ability to lead cross-channel campaigns and translate insights into strategic briefs.

Job Description

Responsibilities

  • Lead development of brand strategy, positioning, and integrated communications plans across key accounts
  • Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
  • Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
  • Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
  • Present strategic recommendations to senior clients with confidence and clarity
  • Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
  • Collaborate across agency partners and disciplines to deliver best-in-class integrated work

Requirements

  • 10+ years of experience in brand strategy, marketing strategy, or related discipline
  • Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
  • Proven ability to lead strategy on complex, multi-stakeholder accounts

Preferred

  • Experience leading cross-channel campaigns (digital, social, media, content, etc.)
  • Collaborative mindset with the ability to influence senior stakeholders
  • Ability to translate data, cultural trends, and customer insights into compelling strategic narratives

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Saatchi & Saatchi Health

Saatchi & Saatchi Health pertenece a Publicis Healthcare Communications Group, el grupo internacional más importante de comunicación en salud.Somos Salud al 100%, multidisciplinar, global y con el expertise adquirido durante los más de 40 años de trayectoria de nuestra compañía en España.Saatchi & Saatchi Health fusiona tres pilares básicos en cada proyecto que desarrolla:Creatividad: Cambiamos actitudes, cambiamos vidas. Podemos comunicar los beneficios saludables de un antibiótico o de un agua mineral; transmitir mensajes rigurosos a profesionales sanitarios; enseñar al paciente a cuidarse mejor... pero sólo con creatividad seremos capaces de emocionar al público hasta moverle a la acción.Ciencia: El valor de la credibilidad. Localizamos, obtenemos y generamos evidencia científica, convirtiéndola en la base de mensajes relevantes que aportan credibilidad a las marcas.Tecnología: Tenemos la visión, tenemos las herramientas. Estamos permanentemente conectados y sabemos qué dirección deben tomar las estrategias digitales y cómo la tecnología juega un papel clave para desarrollar experiencias únicas a través de la comunicación.Reforzamos las estrategias de nuestros clientes, tanto del sector salud como de gran consumo, a nivel nacional e internacional y siempre desde la óptica health.

L'Hospitalet de Llobregat, Catalonia, ESP
6 employees (3 in marketing)

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
4