Vice President, Brand Strategy

New York, USA (On-site)

$160K/yr – $256K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic healthcare marketing partnerships through omni-channel CRM and creative briefs that shape client programs.

  • Own and develop inspiring briefs for big ideas and digital campaigns, including workshops.
  • Must-have: 8+ years in marketing strategy and omni-channel CRM within an agency or consulting setting.
  • Standout: Pharma/healthcare client experience with cross-functional influence and senior-level collaboration.

Job Description

Drive strategic healthcare marketing partnerships through omni-channel CRM and creative briefs that shape client programs.

  • Own and develop inspiring briefs for big ideas and digital campaigns, including workshops.
  • Must-have: 8+ years in marketing strategy and omni-channel CRM within an agency or consulting setting.
  • Standout: Pharma/healthcare client experience with cross-functional influence and senior-level collaboration.
Heartbeat logo

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
79 (25% of company)
Median Career Experience
10.5 years
Median Tenure
8.7 years
Marketing Roles Posted (Last 30 Days)
8