Vice President, Brand Strategy Director

New York City, NY (On-site)

$129K/yr – $207K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the brand strategy across paid, owned and earned channels, guiding client stories from objectives to competitive advantage and customer journey insights.

  • Develop client strategy and senior leadership partnerships as a primary advisor.
  • Coordinate cross-channel orchestration to inform brand development and marketing approach.
  • Translate client objectives and market insights into strategic recommendations that unlock growth.

Job Description

Own the brand strategy across paid, owned and earned channels, guiding client stories from objectives to competitive advantage and customer journey insights.

  • Developing strong client relationships, from day-to-day clients to senior leadership, as a key strategic and business partner
  • Leading the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
  • Crafting strategic recommendations based on detailed knowledge of client objectives, challenges, threats, opportunities, and competition.
  • Bringing experience from other brands and therapeutic areas to illuminate or support new strategies and solutions
  • Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
  • This pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity – which means you are:
  • A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc.)
  • Successful track record within the Pharma marketing space a requirement.
  • A skilled problem solver and communicator with excellent investigative skills, applying media tools such as Comscore, MRI, Google Analytics for critical communications planning.
  • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth
  • A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector
  • A friendly manager with a proven history of leading all aspects of teams who aims to improve their management skills. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
  • Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.
  • Backgrounds in agency and consulting organizations are desired.
  • Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
  • We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215