Responsibilities

• Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
• Oversee the development and execution of holistic, cross-channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
• Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
• Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
• Collaborate with the client and SVP/EVP to establish and manage annual budgets, ensuring optimal allocation of resources.
• Track and report on budget performance, making adjustments as needed.
• Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross-platform media initiatives.
• Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact.
• Communicate complex strategies and results effectively to both senior and junior client stakeholders.
• Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.