Vice President, Brand Experience

Chicago, IL (On-site)

$149K/yr – $215K/yrSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Lead cross-channel media strategy for senior clients, owning budgets, analytics, and stakeholder updates while building and coaching a high-performing team.

  • Own holistic cross-channel media strategies across digital, programmatic, national and local channels to hit client objectives.
  • Lead and develop a high-performing media team aligned to client goals and agency standards.
  • Collaborate with client leadership and SVP/EVP to plan annual budgets and translate performance into actionable updates.

Job Description

Responsibilities

  • Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
  • Oversee the development and execution of holistic, cross-channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
  • Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
  • Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
  • Collaborate with the client and SVP/EVP to establish and manage annual budgets, ensuring optimal allocation of resources.
  • Track and report on budget performance, making adjustments as needed.
  • Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross-platform media initiatives.
  • Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact.
  • Communicate complex strategies and results effectively to both senior and junior client stakeholders.
  • Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.

Requirements

  • 12+ years of media planning and buying experience, with progressive responsibility across digital and traditional media.
  • Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that drive results.
  • Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local
  • TV, print, radio, OOH, and more.
  • Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
  • Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
  • Demonstrated critical thinking and problem-solving skills, with a focus on driving innovative solutions.
  • Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Collective logo

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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