Responsibilities

• Maintain in-depth knowledge of media industry news and brand business with focus on upstream initiatives.
• Lead strategic approach that addresses Consumer, Brand, and Business tensions or opportunities.
• Elevate and provide critical thinking across a portfolio of brands and running projects.
• Guide and support internal teams in applying strategic constructs and product positioning.

Requirements

• 10+ years of experience in media planning/strategy with progressive levels of responsibility.
• Proven track record of strategic leadership and oversight.
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
• Excellent leadership ability to drive team to deliver results.
• Data storyteller and problem solver who can identify meaningful, usable insights/tensions.
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
• Thorough and proven ability to thrive in a fast-paced environment.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.