Drive global brand, creative, and content leadership to translate complex enterprise solutions into a coherent, AI-forward narrative.

• Own brand strategy, governance, and content architecture across campaigns, web, and executives.
• Partner with Product, go-to-market, and executive leadership to align company story, category point of view, and product/solution narratives.
• Define a creative vision that translates into high-quality outputs across campaigns, launches, web, events, and executive storytelling.
• Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
• Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
• Own content strategy and editorial direction across a multi-format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
• Build a content engine that balances brand-building with performance outcomes and scales through modular storytelling and intelligent reuse.
• Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
• Evolve storytelling and content structure for AI-forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.