Responsibilities

• Strengthening client relationships by serving as a key thought leader, aligning marketing strategy with a client’s broader business goals and objectives
• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done
• Demonstrating expertise in responding to client media and enterprise-wide business needs including performance analytics, strategic budgeting decisions, competitive assessments and business-case analyses
• Collaborating across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning and Project Management teams
• Establishing partnerships with emerging technology and data providers through an innovation initiative
• Providing methodological support, coaching, training and advice to Analytics staff on multiple levels across multiple client and internal assignments
• Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts
• Additionally, the VP will mentor and develop a high-performing team, ensuring alignment with organizational goals and fostering a culture of intellectual curiosity and collaboration.

Requirements

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG and financial
• A strong knowledge of integrated marketing and CRM disciplines
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.