Vice President, Analytics at Heartbeat | Philadelphia, PA | $168K/yr – $269K/yr

Heartbeat

Vice President, Analytics

Philadelphia, PA (On-site)

$168K/yr – $269K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the analytics vision for a healthcare-focused agency, shaping measurement strategy, building enterprise data products, and turning insights into strategy across clients and industries.

Lead a high‑performing analytics practice and drive career growth while embedding data into strategy, creative, media, and technology decisions.
Define measurement frameworks and advanced models to quantify impact, omni‑channel performance, and customer behavior insights.
Represent the firm in senior client meetings and industry forums to evangelize analytics and influence guidance across accounts.

Job Description

Responsibilities

Partner with agency leadership to shape and advance Heartbeat’s analytics strategy, ensuring we stay competitive, innovative, and forward-leaning in how we harness data.
Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy.
Partner across strategy, creative, media, technology, and client leadership to embed data-driven thinking into everything we do.
Lead high-performing analytics teams, driving mentorship, career growth, and a culture of curiosity.
Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership.
Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve.

Requirements

12+ years of analytics, marketing measurement, or data science leadership experience.
Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat’s client goals and business strategy — from behavioral customer insights to omni-channel measurement and optimization.
Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance.
Developing enterprise-grade data products and frameworks that drive consistent insight delivery across clients and markets.
Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations
Identifying strategic opportunities grounded in data — from media mix optimization to customer lifetime value and segmentation — and pairing findings with practical, business-forward recommendations.
Leading analytics teams with empathy, establishing best practices, and fostering professional growth.

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998

New York, New York, USA

316 employees (134 in marketing)

www.weareheartbeat.com

91% recommend to a friend

98% CEO approval