Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating business, marketing, channel, analytics, risk, compliance, and operations needs
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates

Requirements

• Seven or more years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related fields
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
• Experience managing acquisition channels and improving digital application journeys and funnel performance
• Demonstrated ability to use data to evaluate performance by offer, channel, segment, model treatment, cost, conversion, and portfolio quality
• Comfort balancing growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
• Strong communication skills with the ability to convert complex analysis into clear recommendations
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority
• Experience working in a controlled environment with strong documentation, approvals, and governance routines
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery

Preferred

• Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy
• Experience partnering with a co-brand or retail partner on acquisition and marketing execution
• Experience improving application experience through experimentation, testing, and iterative optimization
• Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality
• Experience leading performance diagnostics and translating insights into operating plans
• Experience presenting to senior leaders with concise narratives and clear trade-offs
• Background coordinating with risk, compliance, and legal partners on marketing and customer journeys

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.