Responsibilities

• Contribute to activation and execution of CG&E video strategies in FBR to drive customer outcomes and accelerate growth.
• Collaborate with CG&E Product Leads and Video Associates to implement best practices and verified strategies.
• Inspire FBR sellers and customers by advocating YouTube value for full-funnel business results.
• Drive cross-functional collaboration with APCS, Product, GTM, DM&A and gTech to surface proof points and category positioning.
• Capture field success stories to scale across the sector.

Requirements

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in digital media, sales, marketing, or product roles.
• Experience working with digital organizations.

Preferred

• Experience identifying client issues to define customer and product strategy, enabling long-term opportunities.
• Deep understanding of the YouTube platform and the engaged video landscape (e.g., Social, DSP, TV, AVOD dynamics).
• Ability to interpret measurement data (Brand incrementality, Sales/Conversions Lift, MMM, MTA) and translate to engaged results.
• Proven ability to support teams and operate independently against shared objectives with key internal stakeholders.
• Excellent communication, project management, problem-solving, and organizational skills.
• Proven track record in developing brand and performance media strategies and video advertising solutions.