Responsibilities

• Coordinate and execute weekly, monthly, and seasonal website content updates in alignment with the master content calendar and campaign priorities.
• Write and optimize digital copy across the site, including landing pages, category pages, product descriptions, meta titles/descriptions, and internal linking, using SEO best practices.
• Ensure all content is planned and executed with a mobile‑first mindset, optimizing for user experience, search visibility, and performance across devices.
• Conduct pre‑ and post‑launch quality assurance checks to validate content accuracy, layout, links, and functionality across browsers and platforms.
• Maintain, organize, and update content within the CMS and digital catalog, supporting efficient page management, template usage, and content lifecycle updates.
• Partner closely with marketing, site merchandising, creative, and digital teams to align content assets to launches, campaigns, and key business moments.
• Monitor content and SEO performance using analytics tools, tracking KPIs such as organic traffic, engagement, and conversion, and sharing optimization recommendations.
• Support ongoing process improvements by documenting workflows, identifying efficiencies, and assisting with SEO, CMS, and content management enhancements.

Requirements

• SEO Fundamentals – Working knowledge of on‑page SEO best practices, including keyword usage, meta titles/descriptions, internal linking, and search‑optimized copywriting.
• Strong Writing & Editing Skills – Ability to write clear, engaging, and brand‑appropriate copy for digital experiences, with attention to grammar, tone, and accuracy.
• Content Management System (CMS) Proficiency – Comfort working within a CMS to publish, edit, organize, and maintain website content and page templates.
• Attention to Detail & Quality Assurance – Strong eye for detail to ensure content accuracy, link integrity, formatting consistency, and flawless execution across devices and browsers.
• Analytical & Performance‑Driven Mindset – Ability to review basic analytics and SEO metrics, identify trends, and apply learnings to optimize content performance.
• Organizational & Time‑Management Skills – Capable of managing multiple tasks, deadlines, and content updates while staying aligned to calendars and launch timelines.
• Cross‑Functional Communication & Collaboration – Ability to work effectively with marketing, creative, merchandising, and digital partners, incorporating feedback and coordinating assets efficiently.
• 1-3 years of experience in related role