UX Content Strategist, Specialist at Vanguard | Charlotte, NC

Vanguard

UX Content Strategist, Specialist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-channel communications strategy across funds, markets, and UX testing, marrying clear messaging with Vanguard's brand while guiding stakeholders and senior teams through design and content decisions.

Content Strategy & Execution: lead messaging for funds, products, markets, and regulatory topics across pages, emails, blogs, and social channels.
UX-aligned Communication: partner with UX to test, measure, and optimize content against user goals.
Senior Stakeholder Influence: present and defend design- and content-led solutions to leadership and project teams.

Job Description

Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects.
Displays versatility and demonstrates understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels. Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals.
Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand.
Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies.
Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1-3 year outlook.
Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.
Participates in special projects and performs other duties as assigned.
Five years related work experience.
Undergraduate degree or equivalent combination of training and experience.
Graduate degree preferred
Two years in user experience, digital marketing, or similar preferred

Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975

Phoenixville, Pennsylvania, USA

26K employees (1,376 in marketing)

www.vanguard.com