(USA) Senior Manager, Product Marketing

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior LevelFull time

Posted 7 days ago

Job Summary

Own and drive go-to-market strategy for emerging products, shaping value propositions, messaging, and audience growth while building the Emerging Products Product Marketing COE.

  • Lead strategy and execution across portfolio
  • Infuse customer insights and AI expertise into roadmaps

Job Description

Responsibilities

  • Lead product marketing strategy and go-to-market execution for a portfolio of emerging products, services, and experiences.
  • Define customer value propositions, positioning, messaging, and audience strategies that drive adoption and growth.
  • Bring customer insights, market intelligence, and data into product strategy and roadmaps .
  • Build and scale the Emerging Products Product Marketing COE , developing repeatable frameworks, playbooks, and best practices.
  • Apply fluency in AI and emerging technology to products and product marketing.
  • Create compelling strategic narratives that influence senior stakeholders.
  • Bring an entrepreneurial mindset , thriving in ambiguity and moving fluidly from strategy to rapid execution.

Requirements

  • Experience bringing new products, services, or customer propositions from early-stage development through launch and scale.
  • Experience in one or more of the following areas: consumer technology, AI/Generative AI, digital products, retail, eCommerce, services, or emerging customer experiences .
  • Experience working closely with Product Management, Technology, Design, Data Science, Research/Insights, Operations, and Marketing organizations.
  • Experience building or scaling product marketing capabilities, operating models, or Centers of Excellence within a large organization.
  • MBA or advanced degree in Business, Marketing, Technology, or a related discipline.

Preferred

  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices .
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  • For information about benefits and eligibility, see One.Walmart .
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Walmart

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Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
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77% CEO approval

Salaries

Posted range

$90K/yr – $180K/yr

Taken straight from the job posting.

See all Walmart salaries

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(USA) Senior Manager, Product Marketing

Walmart · Bentonville, AR · On-site