(USA) Senior Manager, Marketing Planning And Strategy - Sports Marketing & Fandoms

Hoboken, NJ (Unknown)

$108K/yr – $216K/yrSenior Level10+ years exp

Posted 2 weeks ago

Job Summary

Own and lead cross-functional soccer partnerships, steering activation strategies, asset management, and performance-driven storytelling to achieve brand outcomes.

  • Own partner and agency relationships, timelines, and deliverables across multiple channels.
  • Translate data into actionable recommendations for leadership and future opportunities.

Job Description

Responsibilities

  • Lead day-to-day planning and execution for Walmart’s soccer partnerships, serving as a key champion with our partners, internal stakeholders and agency teams.
  • Drive cohesive, insight-driven partnership activation strategies and integrated marketing plans across dozens of channels and business units.
  • Develop strategic, inspiring briefs tied to brand and business outcomes, along with compelling presentations for senior leaders
  • Activate partnership rights across media, social, creators, content, events, signage, giveaways, and hospitality, ensuring cohesive execution with channel leads
  • Own day-to-day partner and agency relationships, timelines, and deliverables, aligning cross-functional stakeholders to keep work moving.
  • Manage thousands of partnership assets, creating clear systems to organize, track, and maximize their value shifting brand messaging and business priorities.
  • Oversee partnership and media measurement, translating performance data into recommendations and narratives for leadership to optimize and guide next steps
  • Support the identification, evaluation, and internal sell-through of new partnership opportunities using internal and external data and insights.
  • Develop innovative, distinctly Walmart ideas and activations that deepen fan affinity, drive engagement, and create more relevant shopping occasions.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
  • 10+ years of partnership marketing experience at a major brand, property, or agency, including 5+ years directly leading sports partnerships.
  • Exceptional written and verbal communication skills, including briefs, decks, and presentations to executive leadership teams.
  • Direct, hands-on experience activating soccer partnerships in the U.S.
  • Established working relationships across the soccer ecosystem, including leagues, clubs, talent, media partners, agencies, and governing bodies
  • Experience working with major soccer media partners and platforms, including Apple, ESPN, Paramount, FOX, and NBC.

Preferred

  • Leading cross-functional projects
  • Marketing or related field
  • Supervisory experience
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$108K/yr – $216K/yr

Taken straight from the job posting.

See all Walmart salaries

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