Responsibilities

• What you'll do...Uses a variety of elements for example storyboards presentation decks to develop product stories that support brands and key marketing initiatives for a subcategory Understands the category marketing strategy and how the subcategory connects to it Provides recommendations to Site Merchandisers and Category Managers based on marketing expertise and performance in the subcategory Recommends affiliate coupons and promotions for the subcategory
• Performs moderately complex marketing analysis of subcategory key performance indicators including brand and category deep dives analysis of ad hoc initiatives or tests keyword research search query analysis email marketing analysis and recurring sales reports Analyzes top affiliate sites to understand the affiliate landscape determine subcategory competitiveness and make recommendations to Category Management and Site Merchandising teams Recommends changes to core analytics marketing Category Management and Site Merchandising teams for example enhanced reports or analytics change in visual product presentation based on research and analytics
• Implements marketing campaigns for a subcategory Manages digital marketing channels for the subcategory including email marketing programs paid search PLA affiliate and paid social Manages the routine operation of affiliate programs for the subcategory including reconciling order inquiries implementing banners updating links pulling reports and creating coupon codes
• Collaborates with Marketing Managers Category Management and Site Merchandising team members to assist in the development of marketing programs for the subcategory Works with creative copy and other internalexternal resources to develop content for paid campaigns for products within the subcategory
• Demonstrates uptodate expertise and applies this to the development execution and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices supporting and aligning efforts to meet customer and business needs and building commitment for perspectives and rationales
• Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders identifying business needs determining and carrying out necessary processes and practices monitoring progress and results recognizing and capitalizing on improvement opportunities and adapting to competing demands organizational changes and new responsibilities
• Models compliance with company policies and procedures and supports company mission values and standards of ethics and integrity by incorporating these into the development and implementation of business plans using the Open Door Policy and demonstrating and assisting others with how to apply these in executing business processes and practices

Requirements

• Bachelor's degree in business or related area OR 2 years' experience in business or related area.

Preferred

• Bachelor's degree in business or related area OR 2 years' experience in business or related area.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see One.Walmart.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
• Benefits are subject to change and may be subject to a specific plan or program terms.
• For Information About Benefits And Eligibility, See One.Walmart.