Responsibilities

• define and execute the digital product strategy for Alternatives advisor and client marketing experiences, aligning to business objectives, commercial priorities, and platform constraints.
• developing and maintaining a roadmap that balances near-term marketing needs with foundational capabilities such as content governance, journey orchestration, analytics instrumentation, and scalable experimentation.
• own end-to-end product delivery, including discovery, requirements definition, prioritization, release planning, and post-launch optimization.
• partner with Technology to translate business intent into durable solutions, ensure delivery quality, manage dependencies, and drive disciplined execution against milestones.
• design and continuously improve advisor and client journeys across the Alternatives lifecycle, including education and thought leadership, product discovery, consideration, eligibility and gating, conversion, and ongoing engagement.
• lead the Alternatives digital marketing agenda, including campaign enablement, audience targeting, personalization, SEO/SEM alignment where applicable, and content strategy in partnership with Marketing and Investment teams.
• establish measurement frameworks for marketing effectiveness and experience quality, and use insights to drive iterative improvements.
• governance for Alternatives content and digital experiences, partnering with Legal, Compliance, Risk, and Controls to ensure appropriate review workflows, recordkeeping, disclosures, and auditability.
• develop and maintain a performance management cadence, including KPI dashboards, executive readouts, and prioritized improvement plans.