Responsibilities

• Own US Marketing Strategy
• Develop and execute the end-to-end marketing strategy for universities, Property Partners and Perk Partners across the US and Canada.
• Build Category Credibility
• Position Housr as a trusted authority in off-campus student living through:
• Thought leadership content
• Research, insights and perspective
• Conference presence and speaking opportunities
• Founder and executive storytelling
• Drive Pipeline for University Partnerships
• Work closely with sales to design campaigns, content and events that directly support university acquisition and expansion.
• Create Compelling Content and Messaging
• Ensure everything Housr shares is clear, differentiated and credible.
• Launch and Scale Key Marketing Channels
• Content and editorial
• Events and conferences
• Partnerships and co-marketing
• Email and lifecycle campaigns
• Website messaging and conversion journeys
• Cross-Functional Collaboration
• Partner closely with sales, go-to-market, product and leadership teams to ensure marketing is aligned with company strategy and market feedback.