Responsibilities

• Develops and executes the brand activation strategy for the US market, focusing on outdoor and running performance, ensuring alignment with global and regional strategies.
• Engages new and existing consumers through grassroots events, partnerships, and activations to enhance brand awareness, affinity, and market presence in key cities and outdoor hubs.
• Collaborates with internal teams, external partners, and local agencies to implement and manage marketing initiatives, trade activations, and consumer engagement plans, ensuring they align with KPIs and brand goals.
• Serves as the primary point of contact for outdoor and running activations, providing leadership for both internal teams and external stakeholders.
• Develops product training and education tools for DTC retail teams and wholesale sales associates to enhance product knowledge and sales efficacy
• Leads the planning, execution, and measurement of consumer and trade activations, ensuring effective use of budgets and delivering against defined.
• Amplifies brand presence by identifying and collaborating with relevant local and national partners, events, and consumer touchpoints to create meaningful connections with the outdoor and running communities.
• Works closely with global and regional brand teams, providing feedback during the marketing plan creation process and securing best practices for implementing global strategies in the US market.
• Manages budgets effectively, prioritizing high-impact projects that engage target consumers while driving brand visibility and growth.
• Analyzes the US outdoor and running consumer landscape to identify new opportunities for impactful brand activations and campaigns

Requirements

• Bachelor's degree in marketing or related field required
• Five to six (5-6) years of related experience and/or training in brand marketing, event management and product education/training tool development.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
• Strong interpersonal and communication skills with a high level of strategic thinking
• Strong negotiation skills and ability to present effectively to groups at all organizational levels
• Ability to exercise independent judgment and decision-making skills
• Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
• Ability to maintain a professional attitude in fast-paced, changing environments
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Travel Required: Yes, up to 30% of the time, domestically.

Preferred

• Passionate about the outdoors and running.
• Existing knowledge or desire to understand outdoor and running sport and the culture surrounding it

Benefits

• Our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.