Responsibilities

• Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Real Estate, Transportation and Legal.
• Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans.
• Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications.
• Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies.
• Partner with internal communications resources to support change management efforts across teams.
• Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility.
• Support the creation and lead activation of connected, multi-channel campaigns tailored to Real Estate, Transportation and Legal audiences.
• Oversee the development of content and marketing materials to ensure industry relevance and message consistency.
• Maintain resources such as RFP content libraries to demonstrate vertical expertise.
• Ensure marketing activities are measurable, scalable, and supportive of growth objectives.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field.
• 6+ years of relevant marketing or communications experience, preferably in a complex or professional services environment.
• Experience supporting or managing cross-functional projects.
• Demonstrated ability to use data and insights to measure performance.
• Strong relationship-building skills with the ability to collaborate effectively across teams and seniority levels.
• Excellent verbal, written, and interpersonal communication skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Positive, proactive, and open to feedback, with a team-oriented mindset.